People don’t work to work.
People work to make a difference.

We see two mistakes made far too often. When driving digital transformation across an enterprise or bringing innovation to market,

Mistake #1: Leading with technology.

Mistake #2: Calling the people who use it “users.”

We see things differently. When you take a human-centered design approach, when you lead with people, truly understand them, everything else falls into place. Transformation becomes meaningful, it’s easier to tie to business results, and the technology piece of the puzzle becomes more obvious.

People first. Technology after. This is how we shape the future of work.